Bicycling is a clean and sustainable solution for commuting. More than 100,000 people Bay Area-wide ride their bikes for Bike to Work Day. Bike Month brings awareness to cycling in general

Vicki Sundstrom
‌Assistant Director, Customer Experience
Campus Life Services, Transportation

Vicki's Unexpected Benefits of Biking

Assistant Director for Customer Experience Vicki Sundstrom joined UCSF six months ago in a newly created position that includes department communications, managing the customer service team and promoting alternative commute options. “Customer experience is about designing and planning the users’ experience along their journey as they interact with your business,” says Vicki. “For example, an airport traveler may begin at home looking up information on a website, drive to the airport, traverse the airport and board their flight. What does the traveler need to do to be successful and how are those needs met?” Vicki talks with us about May’s Bike Month, Bike to Work Day and her current focus of alternative transportation.

Tell us about what’s happening in May for bike month.

I’ve been focused on alternative commutes, and biking is just one of many options. May is Bike Month and the annual Bay Area Bike to Work Day happens on Thursday, May 18. Bike to Work Day has been around for many years and brings awareness to bicycling as a mode of commuting. Bicycling is a clean and sustainable solution. More than 100,000 people Bay Area-wide ride their bikes for Bike to Work Day. Not everyone is able to bike to work and that’s where Bike Month (also known as Bike to Wherever Month) comes into the picture, to bring awareness to cycling in general, not just biking to work. I asked our UCSF bike community to share an unexpected benefit of biking. Read their responses below.

I hope everyone will join in – share your rides with us on #UCSFLife. Come on by and say hello; find full event details online and download the Zoom background.

FAVORITE COOKIE JAR TREAT?

Russian tea cakes, rebranded as Vandana’s Ladduby her grandmother. "I moved to the United States from India when I was 16. The first cookies I learned to bake were Russian tea cakes, which my Grandma rebranded as “Vandana’s Laddu” – Vandana is my Indian name and laddu, an Indian treat

Vicki asked the UCSF bike community: "What is an unexpected benefit of biking?" Here's what they said:

Have a good story idea? Contact Kim LaPean. And sign up to receive the latest  One Good Thing !